Since October 18, the Inditex company charges between 10 and 35 cents for its recycled paper bags. The price of this product is intended entirely for an NGO. The company already had this measure in Germany but as of that date the company’s intention is to extend it to the rest of the countries where it is present.
In 2019, the company has already eliminated its well-known black plastic bags, the result of its sustainability project, and as of yesterday, Monday, it has taken another step in its policy of caring for the environment. All the brands of the Inditex group will participate in this initiative : Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque.
The prices of these bags will range from 10 to 35 cents, with Zara’s normal ones at 10 cents and gift bags at 20 cents. On the other hand, those of Lefties will cost 15 cents and those of Massimo Dutti 35 cents. After the start-up, there was a doubt as to what would happen with the new sustainable and reusable cloth bag design , corresponding to the Zara brand. And we already have the answer.

Different sizes and prices

The news has gone viral on social networks thanks to the Instagram account of one of the brand’s employees, Isabel Pena.The employee shared in her stories various images about the design of this new sustainable bag. The Zara bag could be found in two sizes, M and L,each with a price of 2.95 and 3.95 euros respectively. For now, this new reusable bag will only go on sale in the brand’s physical stores , although forecasts suggest that it will soon go on sale online.
This initiative is accompanied by the new amount that the brand’s paper bags will have from now on. In addition, the company plans to continue advancing in the development of its raw materials so that, by the year 2023, cotton and cellulosic fibers are 100% sustainable. For its part, polyester will reach this sustainability in the year 2025according to company estimates. In fact, up to 50% of the garments currently available have the Join Life category, since they are made with sustainable materials. By 2022, it is expected that 100% of the energy consumed in the company will be totally renewable.
These types of measures are focused on reducing the human footprint on the environment. For this reason, we are not faced with a cost reduction, but with continuing with the philosophy on which Inditex has been working for several years. Not surprisingly, since the last general meeting of shareholders, up to 25% of the environmental commitments set have been achieved.

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