The week couldn’t start better. After having discovered in Zara the floral midi skirt that finally competes with sarongs, the Inditex flagship has given us the greatest joy with which we could face a new week. After surprising us with a sailor-striped sweatshirt for dogs, Zara is finally launching Zara Beauty , her new makeup collection that we’re dying to try.
Although Zara’s new makeup line is already a reality, everything seems to indicate that we will have to wait until May 12 for the lipsticks, eye shadows and make-up kits that make up Zara’s new makeup line to be part of our beauty rituals. We are sure that among the products that make up Zara Beauty, Zara ‘s new makeup collection , we will find the perfect eye shadows to combine with the lace-up shirt with a patchwork print that we recently discovered also at Zara, where else.
In this way, Inditex is also launching itself into the world of cosmetics , and it does so through its flagship, with whom it has also launched, as we said before, a collection for pets and with whom it has a home line that always serves us well. of source of inspiration. The company announced this Monday the launch of Zara Beauty, its first line of cosmetic products that will complement the already existing offer that Zara has both in its physical stores and in its online channel.
This is Zara Beauty, Zara’s makeup collection
Under Zara Beauty , Inditex will sell items such as lipsticks, makeup kits, balms , oils, sunscreen powders, long-lasting nail polishes and brushes, developed by the company’s own coordinated team by British make-up artist Diane Kendal . The packaging has been developed by the creative agency Baron & Baron, inspired by the iconic Z of Zara’s own logo, designing everything with that characteristic degree of inclination.
In the collection you can findmatte lipsticks , with soft and powdery formulas, rich and long-lasting colors; satin or in balsam format with vibrant colors . Also nourishing lip oils to moisturize and give volume to the lips, eyeshadow palettes that are also refillable; illuminating powders, eyeliners, blushes, facial bronzing powders with glowing pigments , among others. Nor have they forgotten the nails, for which they have designed a very complete collection of nail polishes in 39 shades , for all skin types, people or tastes. All, made with natural ingredients and high resistance formulas.
In addition to creating a line of cosmetics, the novelty lies in how the firm has decided to delve into all current issues, having as its mantra the phrase There is no beauty only beauties, which is committed to diversity. But Zara’s new makeup collection not only advocates diversity , Zara Beauty has been made with vegan formulas and the cleanest possible and, the most innovative detail, with fully reusable containers. A commitment to sustainability .
Where to buy the new Zara makeup collection
The sale of the new makeup collection will start next May 12precisely through the internet in all its European markets and also in the US, Canada, China, South Korea, Japan, Mexico, Australia and New Zealand, to later take it progressively to the rest of the world. It will also be available from the 12th in 22 physical stores where it will incorporate an immersive experience with personalized advice.
This will consist of spaces dedicated to this beauty line within Zara stores, which will share a chromatic line of floor, walls, ceiling and lights. In Spain, these spaces, which will be ready on May 12, will be in Zara stores located in the Marina Banus Shopping Center in Marbella; in two of A Coruna (Compostela 3-5 / Sanchez Bregua 2), in the one located at Calle Serrano 23 in Madrid and in the one located at Paseo de Gracia 16, in Barcelona.
With Zara Beauty , Inditex enters the world of personal care, which represents its greatest diversification movement since it launched Zara Home in 2003, with which it entered the world of home textiles and accessories.
