“In Italy – wrote Giuseppe Prezzolini – nothing is stable, except the provisional” and, we could add, also the attachment of Italians to their national football team, a passion that manages to put together what history has kept separate for centuries , from a thousand bell towers, to a hundred dialects, from the seventeen Sienese districts, to the right with the left, from the Guelphs to the Ghibellines, to finish with the Berlusconians and the pentastellati, so as to overcome that all-Italian collective syndrome that Francesco Cossiga called the “discomfort of nationality “.
A sort of widespread urticaria to feel fully Italian, children of a common history, if not on the occasion of the World Cup or, as in these days, of the Europeans of the Santissima Pedata, the only true National Festival that from Venice to Agrigento causes a riot to blossom of tricolors on the balconies, which pushes all of us, young people, adults, women and immigrants, to leave the house surrounded by a flag that for the remaining four years is deliberately left in some trunks and closets, where useless things are piled up.
Italy, understood as that ensemble made up of eleven men in blue uniforms and a coach who once had a pipe, the other a cruet of holy water and finally a weeping tuft, manages to win the hearts of readers and, more and more, Internet users who have moved online all the technical assessments on the formation to be deployed, the changes to be made and the best type of module to face the opponent.
Then it is worthwhile to put your ear to the pavement of the network and listen to what Italians think and say about ” Europeans “, but above all, when it comes to ” National ” and ” Azzurri ““Which are par excellence the two best surrogates used to indicate the Italian team and, nevertheless, it is curious to monitor the mood of some towards the coach, Roberto Mancini and some of our players, from the Insigne couple to Immobile , passing through the Donnarumma goalkeeper , defender Chiellini and midfielder Jorginho .
We start with the most neutral keyword of the first three, Europeans, and the mood recorded thanks to Liveinsightsby Blogmeter, in the period from 11 to 19 June, and positive at 52.68%, certainly a fair percentage but not so much after the promising start of the Italian team. Perhaps the most interesting curiosity to detect in this first listening test is the presence with a good frequency among the emojis of our banner.
With the second keyword, national, the mood on the net grows by a few percentage points, to be precise it goes from 52 to 56.22% , so not by much, perhaps because it pays duty to that Cossigiana syndrome of a nationality discomfort. While, compared to the first two, the curve sharply rises when the key to research on online and blue speech: over two thirds of users brings the mood to a positive sign, we are at 75.7%Italians.
In the remote comparison between the two searches made with the national team and with the Azzurri, it is interesting to go and explore the ” top sources ” or the channels that generated a substantial slice of engagement and mentions among users on the two keywords. So, here’s a surprise you don’t expect, proving that politics, especially online political communication, is increasingly trailing generalist content. Thus, for both keywords the first political fanpage that managed to break the monopoly of the most consistent social channels with respect to the theme was that of former Prime Minister Giuseppe Conte, which on “Azzurri” manages to position itself in fifth place overall among the sources (with 280 mentions and a slice of engagement equal to 342.22K).
When instead the search turns from the words that have a more conceptual matrix directly towards some of the most representative players of this first glimpse of the tournament and on our coach, then the internal challenge on the mood is all the prerogative of the Immobile & Insigne couple who keeps us attached to the TV or smartphone for streaming, but before the two attackers there is even the technical commissioner Roberto Mancini . The latter with a granite mood at 75% and immediately behind him, Ciro Immobile at 74% and Lorenzo Insigneto 73% . While, the more we move back towards the midfield and the defense, the more the mood share drops, so much so that with Jorginho we drop below 70 points and precisely we are at 66%, Giorgio Chiellini with 61% of mood and we end up with Gigio Donnarumma which closes the ranking with 59%.
Our ranking with the trio Mancini, Immobile and Insigne also finds confirmation in the engagement shares that our Azzurri collect online, while an interesting variant to underline and related to the quotas of mentions , over 8,000 from 11 to 19 June, as close to Mancini is Jorginho with a 30.11%, bypassing both Immobile and Insigne by a very large margin. A coherent explanation of this diversity, i.e. the total number of mentions collected by the blue midfielder compared to the overall mood and traceable in the subdivision of the digital territories that host speech.
In fact, Jorginho is the only one among the six who manages to collect almost half of the discussions concerning him from Facebook, which remains the most populated and most inter-generational social network, just like football passion.
The analysis ends, inevitably we could say, by browsing the genre of the individual audiences of our heroes at Euro 2020. In this partial ranking, the revenge is all on the shoulders of Gigio Donnarumma, in fact, more and before all the others he succeeds to attract the highest share to his speech, we are at 31.57%, of female users, confirming in every sense the number 1.
[Instagram photo – @azzurri]
