Between tweets, after a look on social media, while reading an email … how we live the kitchen today
And then, we are talking about the environment or the food
When we say kitchen we think of the house or the last restaurant we went to
In reality, the kitchen today mixes – and it should be said – a little of all these topics. Because if it is true that we have less and less lunch at home, it is also true that when you want a nice evening or an excuse to meet friends and family, it is natural to gather them around a good dish. The kitchen, perhaps more than any other domestic environment, has always closely followed the changes in family and personal habits. It has changed in size, equipment, materials and even in the arrangement of the elements. First of all, it is no longer a predominantly female kingdom: all the members of the family nucleus, some more or less, take turns in the kitchen: as a hobby, for practical needs (we think of parents and children who return home at different times), for obvious reasons of domestic organization, but also simply for a rediscovered passion. The spread of cooking shows and channels dedicated to eating / cooking / preparing has infected women and men of all ages and social backgrounds.
Even the restaurant has had to satisfy increasingly personalized requests and develop highly topical issues such as zero kilometer and intolerances. By transferring this perception to the world of production, we have found that many producers have been able to support or even prevent the new habits of the end user, responding promptly with products and services. Not being able, for reasons of space, to cite the numerous examples of excellence, we have selected two companies which, in our opinion, have brilliantly supported the consumer in new lifestyles. Arclinea, for example, has been a leading brand on the Italian design scene for years. Elegance and rigor are the two words that best describe the kitchen environment signed by this Venetian company that over the years has been able to evolve, at all levels: from creativity to intrinsic quality, from communication languages ​​to the offer of services, from research to communication. We really like the description that we find in A Magazine, an interesting periodical publication that collects the essence of this brand so loved in Italy and abroad: “A cuisine that follows non-global behaviors, while being more than ever capable of speaking to the whole world: through an innovative design language, which has its roots in a consolidated practice and in a territory of unavoidable competence. ” Even Scavolini, a famous brand with a high degree of recognition strengthened by an almost capillary distribution of points of sale, has been able to intuit and even anticipate the expectations of the new generation customer and, not surprisingly, has linked its brand to a well-known chef who , in the TV commercial, he moves in an environment entirely signed by the Pesaro-based company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. high degree of recognition strengthened by an almost capillary distribution of points of sale, he was able to intuit and even anticipate the expectations of the new generation customer and, not surprisingly, he linked his brand to a well-known chef who, in the TV commercial, moves in an environment entirely signed by the Pesaro company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. high degree of recognition strengthened by an almost capillary distribution of points of sale, he was able to intuit and even anticipate the expectations of the new generation customer and, not surprisingly, he linked his brand to a well-known chef who, in the TV commercial, moves in an environment entirely signed by the Pesaro company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. he was able to guess and even anticipate the expectations of the new generation customer and, not surprisingly, he linked his brand to a well-known chef who, in the TV commercial, moves in an environment entirely signed by the Pesaro-based company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. he was able to guess and even anticipate the expectations of the new generation customer and, not surprisingly, he linked his brand to a well-known chef who, in the TV commercial, moves in an environment entirely signed by the Pesaro-based company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. Pesaro company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world. Pesaro company. The Scavolini catalog is perhaps among the richest for the variety of compositions, but ultimately the concept of the kitchen as a hub is still a firm concept in corporate design and communication. In conclusion, today we can really choose a kitchen that reflects our way of being, exactly as it happens in the social world and fortunately also in the real world.
