The creators of these corporate sneakers are going to sell out and you are going to pay 500 euros for them on Ebay. The stockings that your mother would throw away but because they are from Gucci are worth 140 euros and they are sold out. After the phenomenon caused by the Lidl sneakers, we did not think we would see something similar again. But, if life has taught us anything, it is that everything is cyclical and repeats itself over and over again. It must be the only way for the Universe to remain in balance. Be that as it may, what began as the subject of harsh criticism (and hilarious memes) has become a viral phenomenon again. If a couple of weeks ago Gucci’s torn effect stockings revolutionized the networks due to their extremely high price, now it is the networks that cry out to heaven because they have sold out.
The firm Gucci has recently put on sale some somewhat peculiar stockings that from the first moment have been involved in controversy both on social networks and in various media. And it is that this garment looks with several races , which the brand defines as used effect, but you know that your mother would throw you away as soon as you see them because that is a beggar, and whose price rises to 140 euros. Despite their high price, the famous Gucci tights are already completely sold out on the internet.
Subject of criticism and memes on social networks
It is a very special creation by Alessandro Michele for Gucci, or so they explain from the firm. Yes, as you can see, they are totally common black stockings, although with several holes and runs. An effect that we could achieve ourselves without having to invest that money in it. In social networks they have not stopped joking about it. That if they are the stockings with which you arrive at your house on New Year’s Eve, that if that is how your stockings look the day you wear high boots…”Gucci copied my school stockings, I demand rights of author”, “The amount of Gucci stockings that I have made and I have thrown away”, “I used to do dance classes with Gucci stockings and now I find out”, the tweeters commented.
The number of Gucci socks I’ve made and thrown them in the trash pic.twitter.com/69aI27cXit
— pizza thing (@elcosodelapizza) October 26, 2020
But, the most surprising thing about all this is that, despite the great controversy surrounding these stockings, the stock has sold out within a few hours of putting them on sale. It is clear that things have turned out very well for Gucci: they have turned their atypical tights into a bestseller and managed to capture the attention of several media outlets in very different countries.
An experiment or the new way of advertising
The product not only caused indignation or ironic comments: there are also those who see in it a philosophical reflection, from a criticism of consumerism to an observation on thefashion transience .
Some fashion critic defines them as “a new visionary experiment , which deconstructs and dresses fashion with new meanings”. It is not the first time that luxury brands have used this worn product to present themselves to the public.
Be that as it may, the bell has turned out round for Gucci .As Lola Flores said, speak ill of me, but speak, the dominant tone that seems to prevail in the new advertising of large and small firms. As was the case with the Lidl sneakers, the meme effect is transformed into a need for exclusivity, of belonging to the current context and of consuming like possessed. It seems that this practice is going to happen frequently, at least until we are able to make the joke without then scratching our pockets.
