The fashion brand Silbon , one of the exponents of the increasingly active Andalusian retail sector specialized in the male world and since September also linked to the universe of women, celebrates its tenth anniversary in Seville since it opened a store , in the historic center from this city.
For this reason and with economic data of year-on-year growth in sales of almost 50%, ten percentage points above what was forecast a few months ago, the company from Cordoba has decided to strengthen its presence in the capital of Andalusia with the opening of a Flagship Store , which involves an extension of the store located on Calle Munoz Olive, 5.
Silbon is heading straight into the Sevillian market, which is giving such good results to the company from Cordoba: “We want to take a step in the conquest of this city and thus reciprocate the Sevillian customer for their demonstrated loyalty and commitment, even during the pandemic, buying online and also physically since last July”, says the CEO of Silbon, Pablo Lopez.
In these 10 years Seville has become one of the brand’s emerging markets and for this reason, to celebrate this anniversary, the board agreed that “the commitment had to be forceful with a flagship store, the store model that is so good results it is giving us in Cordoba, Jaen and Madrid”.
It is an establishment of140 square meters distributed on a single floor at street level dedicated almost entirely to the exhibition of all the Silbon collections and proposals delimited by sectors, such as the Man line in its business, casual, tailoring and made-to-order versions. measure.
In addition, sections are delimited in this space to locate the brand’s sport line : t-shirts, sweatshirts or jeans. Also, on this ground floor, in addition to the store, the little ones have a reserved area for Kids clothes.
The latest Woman and Home lines, recently launched by Silbon between September and October, also have a significant and differentiated place in the new establishment. In the line marked by Silbon in the brand’s flagship stores, this Seville flagship also has all the technological services for ordering and access to stock and a relaxation area to wait for the collection of an online order or simply rest.
Two new Silbon stores in Seville
In addition to this opening, Silbon, for next year, plans to continue expanding its network in the Sevillian capital with two other new points of sale , a Silbon corner in El Corte Ingles de Nervion, where you can buy Man and Woman, starting in January and a week later the firm is scheduled to open the shutters of an outlet in the Poligono Aeropuerto shopping center , a 100-square-meter store with Silbon collections from previous seasons.
In line with this expansion and diversification policy, we must add the new store opened in Oviedo a week ago, which shapes the forecast of ending 2021 with 31 physical points of sale if we add a next ECI corner in Jaen and a new point of sale. own for the first time in a town in the province of Cordoba.
On the internet, Silbon opens its market through the website of El Corte Ingles and Amazon, but where it becomes more important is on the brand’s online platform. An ecommerce whose sales during the pandemic skyrocketed, accounting for 31% of the total and that in the second half of the year, has continued to have an upturn in billing.
Black Friday in Silbon
From these three online platforms, the firm plans to inaugurate the Black Friday campaign , starting on Thursday, November 24 at 9:00 p.m., a few hours earlier than in the network of physical Silbon stores in which the ” Black Friday” will begin with the blind going up on the 25th at 10:00.
Also, registered Silbon customers will have the advantageous Black Friday offers in private sale, from Thursday 18, one week in advance. In all cases, this campaign of special prices, which is the starting signal for the Christmas shopping season, will conclude on the 28th, the last Sunday of November.
With this entrepreneurial situation and thanks to the new national openings, the technological commitment and the launch of the Home and Woman lines , Silbon is reinforced and increases its expectations for the end of this year to twenty million euros, three million above the forecasts made after the first half of the year.
