Serie A enters the world of crypto. The League announced today that it has entered into a collaboration agreement with Crypto.com to launch the Nft (Non fungible tokens) of Italian football, films and digital images that can be purchased and exchanged by fans on the blockchain. The collaboration will start on the occasion of the next 2021 Italian Cup final between Atalanta and Juventus, but if the initiative is successful it will continue in the future. Crypto.com will be the official cryptocurrency sponsor of the Italian Cup and the special Nft collection will include, among other things, the official trophy and the highlights of the match.
With this agreement, Serie A becomes the first football league to sign a sponsorship agreement with a cryptocurrency and NFT platform, imitating the example of the NBA and – this is the hope – also the success of American basketball whose highlights have come to worth hundreds of thousands of dollars. It will be interesting to see not only how the project will be received on the Italian market, but also if it attracts the interest of Chinese and American investors, so far more interested in the crypto issue.
Founded in 2016, the Crypto.com platform serves over 10 million customers. Recently, the Hong Kong-based company launched Crypto.com Nft, a portal for the collection and trading of Nft from the world of art, design, entertainment and sports. On the platform, for example, the first laps of F1 drivers Aston Martin, Lance Stroll and Sebastian Vettel are on sale, at a price of $ 3,000 and $ 2,825 respectively. How much is a goal by Cristiano Ronaldo or Luis Muriel worth in the final of the Italian Cup
“We are extremely pleased to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs,” said Luigi De Siervo, CEO of Lega Serie A, “we are the first football league in the world to enter into an agreement in this new extremely innovative and relevant market not only for sports fans, where other world-class leagues such as the NBA have been operating for a few months. In this way Lega Serie A aims to broaden its target audience and continues the international growth path of the brand, always with an eye to the future and innovation. The Italian Cup Final will be an expression of these values ​​and will offer millions of fans around the world an exciting show not only on the pitch, but also before and after the match.
“We are proud to partner with an exceptional partner like Lega Serie A, the latest in an exciting sports partnership roadmap that we will announce soon,” said Kris Marszalek, co-founder and CEO of Crypto.com. “It is a unique opportunity to support the most popular sport in the world during the historic match between Atalanta and Juventus, which will surely be followed by football fans from all over the world. Through our partnership, we will bring together the best of blockchain technology and football. , co-creating NFT that will surely become classics and highly coveted collectibles “. (All rights reserved)
