The history of Sanremo teaches it: the ranking of the Festival does not always correspond to success outside the singing competition, and if there are also new channels for the use of songs, the matter becomes complicated because audience, target and listening mode become the most diverse.
The edition that has just ended has recorded excellent ratings and saw Mahmood and Blanco triumph with “Shivers” , a song that also stands out in all the other charts. The song is in fact in the “top ten” of the best-selling singles, on the first step of the podium in the ranking of the songs most broadcast by Italian radios and protagonist of the Spotify charts .: the latest weekly chart, the ranking to know the most listened to songs (Spotify 50) and the most shared (Social 50) every week on the platform, in fact confirms that “Chills” was the most listened to song in Italy . To these results, there are then added 30 million views combined between the official video clip and the video clip of the duo’s performance in the first evening of the Festival. And already we lose the account of the artists who are confronting themselves, seriously or through parodies, with the piece.
As for the social network TikTok , the ranking here too sees the winning song of the Festival in first position , but the second and third position of the podium overturn the other rankings.
Here are the first three positions:
After the triumphant duo, the catchphrases are awarded , songs that in the ranking of the festival reached the 24th , that is the penultimate, and 7th place respectively . Ana Mena , 24-year-old Andalusian who sings in Italian, likes the tik tokers who post thousands of ballets in her honor: 32.7 thousand videos have been made on the social network with the song ” Two hundred thousand hours ” in the background by the Spanish pop star, who has become a queen of summer hits, in Italy, thanks to songs like “D’estate non vale” and “Once again” with Fred De Palma and “A step from the moon” and “A kiss suddenly” withRocco Hunt , author of the Sanremo song and his companion in the evening cover of the Festival.
In support of the song, there are also influencers and youtubers such as singer Giulia Penna (who has 1.5 million followers on the platform) and Fru, from the comedy group ” The Jackal “, who used the song for some of their videos, and also the clip (which has totaled over 180 thousand “likes”) created by Ana Mena herself, in which the choreography that accompanies the song is explained .
And also with the song ” Ciao ciao “, by Veronica Lucchesi and Dario Mangiaracina who together form the duo The Representative of List, we dance a lot, all the more so that even for this song, on social networks, there is the choreography tutorial.
With the song arrived 7th at the Festival, in the last week, about 9 thousand videos were made on who or what to say ‘”Ciao ciao” and the song was used above all to act as a soundtrack for ironic and funny clips.
There are hundreds of videos in which the Sanremo ballet is re-proposed, made by ordinary people, sometimes in clips edited together with those of the Teletubbies, the characters for children with their typical greeting “bye bye”.
