In the end it happened. There are those who hoped for it and those who thought it unlikely, yet in the end Matteo Renzi made Matteo Renzi. In fact, by withdrawing his ministers, the leader of Italia Viva opened the crisis and passed the ball to Conte. The rumors and statements had been running for days and, in the end, Renzi’s decision was confirmed by a press conference that took place yesterday afternoon. A conference that got people talking.
Commented in real time on Twitter in full second screen logic, the conference was dissected from different points of view: the former prime minister’s attitude, the nature of the criticisms made against Giuseppe Conte ‘s communication methodsand, last but not least, the role of ministers in a press conference that is crucial for their political path and for the destinies of the government.
First of all, it was Matteo Renzi who called the conference but – as was to be expected – at the center of the meeting was the now awaited announcement of the resignations of ministers Teresa Bellanova and Elena Bonetti , as well as Ivan Scalfarotto , undersecretary of the foreign ministry.
It was therefore expected that the protagonists of the press conference were the three exponents of Italia Viva, ready to announce their exit from the government. But instead, Matteo Renzi started the press conference by announcing that he wanted to step aside and warning that he would leave room for questions for the three – except that, after 45 minutes of Renzi, not a single word had yet been heard from the latter. . Comments on the topic chased each other on Twitter: “But the ministers when they speak
“Asks the economist Veronica de Romanis, and shortly after Matteo Renzi replies almost without his knowledge:” Teresa Bellanova is not a placeholder “, he says, only to metaphorically occupy his place, that of Elena Bonetti (who, moreover, also had delegation to Equal Opportunities) and Ivan Scalfarotto, depriving them of media space and, paradoxically, political relevance.
A mechanism that has not gone unnoticed; “To say that Bellanova will never act as a placeholder while she is making her do exactly the placeholder and a pure extract of Renzismo”, comments Alberto Infelise of La Stampa. And, indeed, the entire press conference is steeped in renzism.
First of all, Matteo Renzi’s oratory skills and ease have drawn attention mainly to him; Renzi was the only one to make spontaneous statements and the only one, in the two initial tranches of questions, to answer the journalists, leaving the second part of the press conference to the ministers and the undersecretary and not even leaving them the space to announce their own resignation. A second part that is no less important, but certainly less in the media, less followed and, above all, followed by different audiences.
The all news channels and the news specials, in fact, played Renzi’s game: after the first 45 minutes they disconnected the connection to return to the comments of the special guests following the imminent government crisis, effectively “obscuring” the speeches by the three real protagonists of the crisis.
Yet this is Matteo Renzi’s nature: to build his communication on well-structured narratives and, ultimately, never leave the stage to others. The centrality of women, the recognition of the value of the prominent exponents of her party and the conscious and strategic use of new media are just some of the narrative keys that form Renzism. A wise use that has distinguished his own experiences in government, despite Renzi himself accusing Prime Minister Conte yesterday of having thought too much about communication, neglecting the formal rules of democracy.
Renzi’s criticisms of the Conte-Casalino method of communication have been quite clear: the “showgirls”, the obsession with likes, the direct Instagram and the fans on Facebook are being accused. Perhaps Renzi has forgotten that he was the first major political exponent to use social media in favor of institutions, that he had used the tool of “tissues” for years to give his “spin” to the media, that he was the creator of hashtags, neologisms (“owls”) and slides for journalistic use. The Matteo Renzi government communicator was a model for many, perhaps also for Giuseppe Conte and Rocco Casalino. Even if they, publicly, will never admit it.

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