After the expectation generated in recent weeks around what its new flavor would be, Puerto de Indias, Sevillian premium gin, pioneer in creating the Pink Gin category and leader in this market segment, reveals the best kept secret and surprises with the launch of Puerto de Indias Blackberry, his first blackberry gin . As a promotional activity, the brand will distribute 250,000 samples among its consumers .
This new gin was born to honor its most loyal and main consumers, women. They, the women of the company who make up 50% of the workforce and senior management positions, have been responsible for its creation; and they, the consumers of Puerto de Indias, who account for more than 70% of its public, are responsible for their choice. Although the color of the bottle is purple, the representative color of women, the choice of this as the new and revolutionary flavor of Puerto de Indias goes much further. In an internal survey carried out for this purpose, the majority of the new flavors proposed chose blackberry as their favourite, specifically 44% and its color, coincidentally purple, thus becomes the perfect finishing touch in this tribute .
In this way, Puerto de Indias wants to value all those women who have seen the birth and growth ofthe brand , which have been part of its history and have contributed to the creation of its own identity. A trust that has made the Spanish brand one of the preferred and most consumed gins in Spain, with 14% of those surveyed choosing it according to data from a study conducted by Idea Strategic Research Solutions.
The Puerto de Indias Blackberry gin
Like the rest of the gins in its portfolio, Puerto de Indias Blackberrypreserves its natural character and is the result of various artisanal processes. On this occasion, a careful selection of ingredients creates a unique, smooth, fresh and dry gin. On the one hand, violet gives it unmistakable soft and velvety floral notes. On the other hand, cinnamon enhances its sweet notes. Likewise, the bilberry, a blue-black berry, provides a bittersweet and wild flavor that enhances and completes that of the blackberry. This is how, after a fine and velvety entry, the complex notes of wild black fruits make their way with soft, intense and bittersweet nuances, culminating in the very slight characteristic touch of cinnamon.
The brand, which was born in 2013 in one of the oldest distilleries in Andalusia, in Carmona (Seville), when a coincidence gave way to genius, once again demonstrates its entrepreneurial and disruptive personality. Being the first strawberry gin to hit the market , Puerto de Indias brought with it a revolution in flavor and a new way of consuming and enjoying gin. To date, this category, created by the brand itself, has conquered more than 40 countries and has made the gin segment grow worldwide.
With Puerto de Indias Blackberry, the Spanish brand promises to make history again, make all its consumers fall in love again and thus become the most memorable and desired gin. In line with this goal, Puerto de Indias aims to connect with at least 50% of its consumers. Thus, they will be themselves, once again, the best ambassadors of the brand. To do this, they will launch an unprecedented sampling action for the brand and will distribute more than 250,000 miniatures of Puerto de Indias Blackberry among its consumers, mainly in Andalusia, the region where it was born.
In the words of Mª Carmen Gallardo, responsible for quality and R&D at Puerto de Indias: “With Puerto de Indias Strawberry we were already able to position ourselves where we wanted to go, exporting from Seville to the rest of the world. For this reason, on this occasion, we hope to get back to do it: starting with our women, and from our land, to project ourselves towards the rest of the world.”
For her part, Laura Noguera, Global Consumer Director of Puerto de Indias, wanted to highlight that: “After years of experience in this sector in constant evolution, faithful to our innovative character, from Puerto de Indias we have wanted to go further and create this new flavor that “We are sure, it will make all palates fall in love. With it, we hope to once again revolutionize the way of consuming gin and the taste of love.”
