If Christmas were a color, it would be red. If it were a perfume, it would be that of cinnamon or panettone. And if it were a place
No doubt: it would be the Moranduzzo Emotional Store . The completely renovated Florentine store was inaugurated this year by the historic Moranduzzo brand , which has more than half a second of history behind it in the field of Christmas ornaments and objects.
Crossing the threshold of the shop means starting a journey through gardens and lounges that remind you of beautiful, refined and tasteful Florence. It is an emotional journey that leads to the discovery of the most original decorations for the holidays , but also offurnishing accessories , artificial flowers, candles, accessories and fragrances for the environment. Moranduzzo: Florence, the home of Christmas for 70 years
To find the origin of the Moranduzzo brand, you have to go back to the Florence of the past. The first handcrafted ornaments saw the light in 1946, when Dario Moranduzzo founded the business. The creations of excellent workmanship allowed the company to grow to become in a few decades the reference point for the manufacture and marketing of Christmas products .
A further qualitative leap took place in 1982 with the collaboration with the Landi family, sculptors of sacred art for four generations and owners of the Cromoplasto company, specialized in nativity figures . The company was taken over at the end of the 1980s by Moranduzzo, who, while industrializing the production process, always kept the artistic and qualitative result high.
Generation after generation, the passion for Christmas and home decoration has never been extinguished, as can still be seen today in the rich offer of the Moranduzzo Emotional Store. Moranduzzo Emotional Store: everything you need to make the holidays even more special
In the new store in Florenceyou will find everything you need to bring the magic of the holidays to your home: handmade nativity figurines, Christmas trees of all kinds (from classic models to those with snow-covered branches) and everything you need to decorate them: lights, balls, bows , pendagli…
The attention to home decoration , however, goes further. Entire sections of the Moranduzzo Emotional Store are dedicated to everything that can make the home comfortable and elegant at any time of the year: from tables and chairs to armchairs and sofas, passing through lamps of all kinds, candles. , air fresheners, vaporizers, carpets, poufs, mirrors, clocks, candlesticks, centerpieces and artificial flowers in high quality velvet.
Whether you prefer a classic or more creative style, Moranduzzo can satisfy every need. Also that of finding a gift for loved ones: in the store, in fact, there are also bookends, tea or coffee sets, glasses, trays, plates, mugs, cushions, bags, necklaces, earrings, bracelets, scarves and foulards. Moranduzzo is also an online store Moranduzzo has not only renovated its store in Florence, but also its e-commerce . In both cases, the magic of Christmas is the absolute protagonist, but with one difference: the site, which is aimed at a wider target, has more affordable prices than the shop, where you can find handcrafted items and fine workmanship. .
Even the online shopping experience, however, is a journey into the different shades of the Christmas atmosphere . Three categories of products are proposed, each of which interprets a stylistic trend: Winery Chic , for example , is the right choice for those who want to recreate a romantic and elegant atmosphere at home, where the dominant colors are burgundy, gold and green.
Those who want to amaze guests with an aristocratic touch, on the other hand, will find what they are looking for in the Maison Royal section and its blue, brass and antique gold ornaments. The cute squirrels and owls to hang on the Christmas tree, perhaps together with fabric pendants and champagne-colored glass balls, are instead part of the Victoria category.