Miniso, the world leading Japanese design brand inhigh quality lifestyle products at good prices , opens its first store in the province of Seville , located in theAireSur shopping center , in the heart of Seville’s Aljarafe, this Thursday, October 1 at 5:00 p.m. :00.
Miniso thus adds its fourteenth store in the Iberian Peninsula, where it has a powerful expansion plan with which it plans to reach 250 stores between Spain and Portugal. Seville, where Miniso plans to open a total of at least 10 stores , including several in Seville capital, thus joins the success formula of Miniso, which has become a world phenomenon after opening 4,200 stores since its launch in Tokyo in 2013. .
The first attendees to the opening event will receive discount flyers and gifts . Customers will also be able to enjoy a shop decorated in the white and red colors of Miniso, after being welcomed into the world of Japanese design with “Konichiwa, welcome to Miniso.”
“AireSur is an ideal location to land in Seville, a key province for Miniso. Factors such as its economy, its population and the fact that Sevillians like to take care of themselves and surround themselves in their home and with their family with quality design products , make the province an excellent environment for the success of our quality Japanese design proposal at a good price”, commented Ana Rivera, General Director of Miniso for Spain and Portugal. “We are fully confident that the fantastic and fun shopping experience offered by our stores will delight all Sevillians and customers of the AireSur Shopping Center in particular,” Rivera concluded.

More than 3,000 references at a reduced price

In the 235m2 store located near Ikea in the AireSur shopping center, customers will find more than 3,000 referencesdifferent from the 11 product categories that Miniso puts at your disposal: health and beauty, electronics, seasonal products, creative home fashion, bags and cases, organization, accessories, stationery, textiles and toys. In addition, the wide variety of MARVEL, We Bare Bears, Adventure Times and Sesame Street licensed products is unique in Miniso and attracts fans of these brands and those looking for something exclusive.
One of the secrets of Miniso’s success is the continuous updating of its stores with new products every 7 days. As a result, customers find a welcoming and continuously renewed environment every time they visit a store in the ensenah.
Leaders of the smart consumption trend, Miniso products have adjusted prices, retaining customers between 18 and 40 years old. In order to achieve excellence in design, the Miniso Original Design Academy (MOD), has a team of recognized professionals from countries with a tradition in design, such as Japan, Norway, Finland, Spain, Denmark and South Korea. . The design team works continuously to create functional and innovative products for a simple life. This unique look at Miniso’s design has been recognized with prestigious international awards, including the Red Dot Design Award 2020, iF Design Award and A’ Design Awards.

Previous articleThe new Mercadona, a tooth whitener made with carbon that lightens the enamel for 1.50 euros
Next articleA mobile app turned out to be a banking Trojan that infected thousands of users