by Wilma Helena Faissol Facchinetti A
modern and unexpected reinterpretation of a show, Exhibition Series 2 invites viewers to discover the various inspirations of Nicolas Ghesquiere for his third pret-a-porter show as Artistic Director of the Louis Vuitton Women’s Collections.The exhibition is organized as a journey into the designer’s mind, which allows visitors to understand the way in which he approaches and reinterprets the stylistic codes and luxury products of a Maison with 160 years of history. The exhibition also allows you to explore how Ghesquiere’s vision inspires current creations and shapes the creative future of the Maison Louis Vuitton. A walk through different stylistic themes and universes, presented at Palazzo Ruspoli, via del Corso, 418 in Rome from 22 May to 7 June 2015 . Abstract title
The LV logo was originally the trademark used by the founder of the Maison, Louis Vuitton, who started his own business as a trunk manufacturerin 1854. The symbol with the letters LV inside a circle was registered in 1908 by his nephew Gaston-Louis Vuitton and this logo appeared as a precious signature on the padlocks and metal closures of many trunks and suitcases. When Nicolas Ghesquiere arrived at Louis Vuitton, he immediately immersed himself in the many facets of the history of the Maison and was immediately attracted to this logo, a motif that was imprinted many years before but still retains a very modern air today. Ghesquiere took this detail from the archives and gave it new life in the accessories collection. Reflected on multiple light panels, the LV circle symbolizes how a centennial logo can travel through the years and still project itself into the future. Talking Faces
This part of the exhibition allows the visitor to experience the scenography of the opening of Nicolas Ghesquiere’s Spring / Summer 2015 fashion show. That highly anticipated show on October 1st 2014 took place inside the new Fondation Louis Vuitton in Paris a few days before its official inauguration. Magic Trunk
In this part of the exhibition, Louis Vuitton is represented by a trunk, an absolute symbol of the Maison’s journey from past to present. It represents a tribute to the genius of Louis who was the first to translate an authentic “ spirit of travel”Through the legendary trunks and travel items he created himself. Once opened, the trunk reveals the origins of the Maison Louis Vuitton and how its history has developed. Depositary of design stories and treasures both past and present, this magical trunk tells the life of the Maison through holograms. Infinite show
This screening room invites viewers to immerse themselves completely in the presentation of Nicolas Ghesquiere’s Spring / Summer 2 015 fashion show. A continuous projection of the 48 silhouettes of the show allows the public to discover or rediscover the styles, models, colors and details of the collection. Backstage
48 models. 25 make-up artists under the direction of Pat McGrath. 25 hairdressers under the artistic direction of Paul Hanlon. 40 staff of the Firm. 40 costume designers. A stylist:
Nicolas Ghesquiere. Jean Campbell opens the show. She is wearing a white vinyl embroidered lace dress. The intensity of the pre-show setting appears with an elegant and energetic fresco by Jean-Paul Goude, a sublime tribute to the frenzy of the moments that precede the lights on the catwalk. The iconic French photographer created this panoramic fresco as a joyful and never-ending tribute to the creative effervescence of fashion. Savoir-faire
We follow the construction of an icon in real time. A visit to the heart of savoir-faire, or artisan know-how, reveals the secrets of craftsmanship: only the hand can create
truly exceptional objects. Within the Maison’s workshops, following the passion for craftsmanship is the only guiding principle. How an iconic shoe, dress or bag is made
Say that it takes more than a hundred steps to create a single “Petite-Malle”, a precious object that requires special attention, just like Louis Vuitton shoes hand-sewn by experts artisans of the Brenta Riviera, in the Atelier Louis Vuitton in Fiesso d’Artico. At Maison Louis Vuitton, the time it takes to create an object is never a problem: when it comes to true luxury, only time can reveal the entire history of the product. Accessories Gallery
The gallery features a 3D printed avatar of model Marte Mei van Haaster with accessories from the Spring / Summer 2015 Collection. The accessories are echoed by pieces from the Louis Vuitton archives such as the shoe-rack that belonged to the legendary actress Greta Garbo . Poster Room
Photographed by Annie Leibovitz , Juergen Teller and Bruce Weber, the “SERIES 2” advertising campaign for Spring / Summer 20 15 continues the idea of allowing the linguistic codes of three
artists to confront each other. This polymorphic triptych illustrates an international vision of fashion through the chosen locations and the interpretation of each photographer of the Ghesquiere Spring / Summer 2015 Collection. The poster room also displays fashion stories created by Patrick Demarchelier and Juergen Teller. STICKERS CORRIDOR
Here the drawings for the season’s prints are the protagonists: funny shots influenced by pop-art on consumer culture. Thirteen stickers in all, which give life to a personalized graphic story.
Exhibition Series 2 is open to the public and free
from 22 May to 7 June
from 11 to 19
Palazzo Ruspoli
via del Corso, 418
Rome
