The Italian economic scenario has undergone significant changes in the covid phase . It is reasonable to imagine that many of these will continue over time. Sectors that have experienced a drop in sales or even a stop in turnover in the emergency phase will have a slow recovery. On the other hand, it seems that those who have prevailed will be able to continue to enjoy these advantages.
If on the one hand, therefore, we have sectors in decline, such as film production or tourism, on the other we can count on better performances than other sectors. Think of the economic turnaround that concerns all products and services that affect health and health safety .
According to the report developed and published by Cerved Group , the commercial information agency, two scenarios are hypothesized that would involve the most productive companies in 2021. The first concerns the condition in which there are no further lockdowns and, in this case, everything should proceed with a slow but progressive recovery. The second overview takes into account the possibility of new closures in the face of a renewed emergency linked to the virus.
In both cases, the sectors that are already the leading ones in the Italian economy would not lose their productivity. We are talking about those involved in the manufacture of artificial respiration devices and those who make protective clothing itemssafety. Everything that revolves around the health sector deserves a separate discussion: raw materials and pharmaceutical specialties, glass manufacturing for laboratories and pharmacies and manufacturing of artificial respiration devices .
In the ranking presented, however, the e-commerce sector stands out and it is no coincidence. The inability of Italians to physically move to purchase goods and services is at the root of this increase. Many merchants have invested in online shops precisely because it was the only way to continue doing their business. In other cases, however, it was forced imprisonment that favored the purchase of services on the web.
The sector toofood delivery , as the demand for online food is estimated to have almost doubled. There is also no shortage of realities, which have found themselves managing a certain amount of requests to supply companies and organizations with protective items or sanitizing products . As stated by Stefano Beffa CEO of Pack Services:
“There was a greater volume of requests to manage, which impacted the entire organization of the company logistics chain, from the office to the warehouse.
To cope with the emergency, we tried to adapt working hours and asked for a greater effort from our employees, guaranteeing them the necessary safety in a time of high contagion by implementing staggered entrances, smart working, protection such as gloves, masks, gels.
We owe a lot to the commitment, will and stubbornness of each of us.
The products that we already marketed before the pandemic, but which had a boom in requests, were first of all masks and gels, and subsequently gloves, barriers, goggles, visors and gowns.
But in addition to facing the increase in demand, we have witnessed a flow of hoarding dictated by panic and uncertainty of the moment that has been difficult to absorb also due to delays in supplies and the scarcity of procurement from manufacturing companies, also overloaded. from requests and with raw materials such as alcohol for the gel finished in record time. ”
We could therefore say that the lockdown period marked a new beginning for some sectors, but also a change of habits for the consumer. Trust in the digital world seems to have been acquired by both sellers and consumers at the same time. The former decided to use the web to reach their customers. The latter ventured into theremote purchase with digital payments.
The aforementioned condition has also gone to the advantage of the marketing sector and of the operators active in the field of communication, today more than ever inclined to make the most of the web resources: virtual menus, booking platforms etc … At this point we just have to wait to understand what future developments will be
