In Hamburg, the clock of history has stopped

It has been a long therapeutic persistence . Hamburg, pressed by that cumbersome digital tick, eventually got and was crushed by too much historical weight. It has been an agony that has been postponed too many times in the last four seasons: saved for the broken cap with the hope of being able to start again from the new year. A vain hope.

After 55 years of uninterrupted participation in the Bundesliga , marked by that clock inside the Volksparkstadion , the Hanseatic team collapses and for the first time and starts again from the ZweiteLiga, from the second series. It had never happened before today and, with the relegation of the HSV, Germany loses the last team to never be relegated: in the German top flight, since its inception, Hamburg watched everyone from above with a round 55 participations in 55 editions . Only Bayern Munich (53) and Werder Bremen (54) have tried to keep up.
None like Hamburger Sport-Verein, the oldest club in Germany with 130 years on the identity card. But it is now a verb to be declined in the imperfect.

After fifty-four years, 261 days and 36 minutes, the timer installed at the beginning of the new century to enhance this record, is reset. On 12 May 2018 the clock said “stop”: despite the 2-1 success against Borussia Monchengladbach, the concomitant 4-1 success of Wolfsburg over Cologne and a bitter sentence. Thus ends an important chapter in the history of German football: Hamburg has in fact in its palmares a Champions Cup and three Meisterschale.
The Germans know how to be not very superstitious and have an enviable quality, but the seconds that progressively increased and increased the club’s pride have ended up backfiring like anathema. And that’s okay if you want to believe in mythology and in the phoenix that is reborn from its ashes: since 2014, in fact, the “unrecoverable” essence of Hamburg has wavered over and over again. Twice pardoned in the play-offs against Greuther Furth and Karlsruhe who came from Zweite, a year ago victorious in the 88th minute of the last day against Wolfsburg then re-emerged from the playout at the end of May. And we arrived at the 2017-2018 season, where the duel that saw the Wolves triumphing was repeated, putting an end to the history of the veterans of Germany.An epic that began at the dawn of time, back in August 24, 1963 .

A Jurassic time to the point that, after the clock inside the stadium, in 2003 Hamburg adopted a new mascot, a dinosaur called Hermann , in honor of the historic physiotherapist Hermann Rieger who served at the club for 26 years earlier to leave in 2004. With the number 87, which recalls the year of foundation 1887, the dinosaur refers to the nickname “Dino” with which the club is (was
) nicknamed.
What will become of it now
Joachim Hilke , the club’s marketing director, a few years ago had proposed to dismantle the watch and put the mascot aside:
We need to focus on the future, not the past. The clock and the dinosaur distract attention from the new symbols. The company must convey both internally and externally the fact that it looks to the future, certain symbols instead chain us to the past
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Now the chains have been broken. The watch’s batteries are exhausted. The past, this is taught: you have to touch the bottom, to look into each other’s eyes and find the reasons to start again. Auf Wiedersehen, Hsv!
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