Fashion rental is a new way of thinking about fashion , with a decidedly sustainable perspective. It has only recently been cleared, but has taken hold faster and faster, especially among young people. Let’s see what it is! Fashion rental: what is
it Literally means rental fashion . Exactly, for hire, exactly like you would rent a bike, or a scooter, or an apartment. If you think about it, it is a fairly innovative concept, because it really means putting clothes and accessories back into circulation, which are normally considered an asset, not as “common”. The fashion rental platforms, however, are multiplying and the benefits for the consumer are actually different and tangible. Fashion rental: the advantages
There are several and most of them directly related to our portfolio: 1. Saving money
This is the most immediate advantage: instead of buying new clothes, you rent them only for the occasion in which you need them. Think of situations such as weddings or ceremonies (no, not only if you are the brides, even if you are simply invited): rather than buying a garment that you would wear only once or a little more, you rent it and return it! 2. Less encumbrance of space in the wardrobe
It is a bit of a consequence of not buying clothes only for specific occasions: only those we use the most remain in the wardrobe, without accumulating unnecessary clothes and accessories. 3. You can indulge yourself in luxury in an economical way
Fashion rental applies not only to formal wear, but also to accessories such as the it bags of the moment: instead of spending a lot of money to buy a designer bag that you might not wear anymore, you can rent it and take away the whim of owning it for a little’. 4. Drastic reduction of environmental impact
This is one of the advantages that is directly linked to points one and two: by purchasing fewer useless garments, there will also be much less that will end up unused or even worse in landfills. If multiplied on a global scale, you fully understand that the simple act of not buying can significantly change the volume of waste produced. Fashion rental: because it is sustainable
As I said above, the volume of waste, if you rent clothes and accessories, decreases considerably. Also, putting used clothes back into use is a good example of circularity. It reminds me of a library: everyone can draw on what they feel most in its strings, with an enormous vastness of choice. Fashion rental: prejudices to be overcome
The first obstacle obviously is that of sanitation and cleaning, especially nowadays. Well, all the fashion rental platforms sanitize and sanitize everything that arrives and is rented, of course. In any case, I ask you to think for a moment about the garments displayed in any fast fashion store: think that they are never tried on
That they are never touched.
If we think objectively about this detail for a moment, we realize that fashion rental and second hand actually have nothing at all. Fashion rental: the platforms to keep in mind
There are several, here are some of the best known: Drexcode
Sells and rents luxury clothes and accessories, which you can then rent, but also decide to buy. Dress you can
also creates annual subscription packages to be able to rent a certain number of items. They also have boutiques where you can try on dresses for special occasions (e.g. weddings or ceremonies), which can be tailored tailored. Please don’t buy
Their philosophy is “the more you rent, the less you waste”: it doesn’t make a wrinkle!Lovedress
They specialize in wedding and formal dresses and the interesting thing is that they clearly show the huge difference in price that there is between buying a certain type of important clothes and renting them: there is no comparison, above all considering that these are pieces that would take up a lot of space in the wardrobe and that we would use maybe only once or twice in our life!
