Hairdesigner, co-founder of Compagnia della Bellezza and Joyacademy , as well as television beauty coach at Detto Fatto, Salvo Filetti and literally born with scissors in hand. “It all started for the simple fact that my father did the same job, but in an era when being a hairdresser was anything but tempting and motivating”, he told us in the backstage of the great show HAIR IC.ONE , who on 27 October it brought together all the L’Oreal Professional Products brands in Rho Fiera Milano in a show that revealed the 2020 hair trends. How does the passion for your profession come about?
“I was the youngest of five children and papa had tried with everyone to pass on the business, but everyone ran away, went to the university in search of the” beautiful job “which meant being an engineer, an architect, a doctor . Certainly not the hairdresser! From the fifth grade I started working with him while I was attending school, and all summer during the holidays. So it went on up to the fifth grade. The crazy thing is that I chose this profession out of passion but I had a great frustration inside, I was ashamed. It is something that I have dragged on for many years. Ashamed, because
When they asked me: «What do you want to do after school
»It seemed ugly to answer” the hairdresser “. But in the end this helped me, because this shame over time turned into energy and grit, the desire to show that even this profession could be ennobled and become something else, more than it was. And it was the work that I then managed to do over the years, that is to associate the world of the designer with the world of hairdressers. Today this has translated into the ability to create collections dedicated to thousands of women and personalize them on every single woman, therefore able to enhance every woman. What is beauty today
The only true trend is inclusive beauty , the one in which reality is the protagonist, at all ages , with all imperfections, all colors, all shapes and sizes . This is why in my performance at Hi.con 2019 I brought a 60 year old and a curvy girl to the stage, because I wanted to celebrate all beauty. When you realized that you had made the qualitative leap you dreamed of
I became aware of it along the way, gradually. But there was an official coincidence that marked this passage: when we started collaborating with a University of Turin in a course dedicated to the world of hairdressers, where teachers from other sectors, from the world of fashion, ‘car. This cohesion gave birth to the new idea of ​​training, the path of what I call the “ultra-hairdresser”. Because today’s hairdresser must grow and evolve to do his job at best. Today, also thanks to social media, the woman-client is more informed, the aesthetic culture has improved a lot, so on the other side there must be great competence and knowledge. On the other hand, we have entered a new homologation because we find ourselves going to the salon to show the photo on the mobile saying:other imperfections to welcome in order to become unique . Having this awareness is not for everyone but
I turn to hairdressers and tell them that today more than ever there is work to be done to create new skills that lead to managing this important moment for women. It means knowing how to listen to it, having the ability to make an innovative proposal, offering technological and super personalized services, high quality products. And finally we want to go against the trend compared to a world obsessed with everything that is fast, guiding women towards a slow feeling, where the well done with the right time because it lasts over time , is necessary and is what makes the difference. Take your time when you go to the hairdresser.
Except Filetti Hair DesignerBeyond technical competence, what a good hairdresser must do
The hairdresser must know how to keep intact his ability to listen and respect women. But he must also remember the woman expects an external proposal, one that amazes her . Then this advice does not necessarily have to be followed to the letter by the client. I believe that sometimes a woman needs to feel something else from herself, something new compared to what she has chosen a priori before going to the hairdresser. The hairdresser must see in you what you have never seen of yourself . Cut and color can become an elixir of youth
You make me happy with this question, because I almost completely reject the way cosmetic surgery is evolving. For me, therefore, the cut is an elixir of youth. If on the one hand there is the tendency to easy surgery, on the other, fortunately, a world that promotes extreme naturalness and all its imperfections is imposing itself in opposition. Either you belong to one or you belong to the other, in I don’t judge but I strongly sponsor the acceptance of oneself in one’s own nature. True luxury today is to welcome and accept yourself. This leads you to bloom . Cuts: what awaits us in 2020
The collections are declined on all lengths, there is no longer one that imposes itself on another. If we make a collection, we address it to all types of women. Already this winter the shorts are becoming less obsessive, more softening and exhausted in the right places, able to be passe-partout on many faces. Then obviously the shorts with an extreme personality do not disappear but they are proposed in a “fake short” version. We are in full boom of chin bob (the timeless medium-length bob, ed.) Which is for me ” the timeless style that is always on time“. For me in this moment it is the clear photograph of the fact that eccentricity is not the shape itself of the cut, but it is who wears it and how it wears it that makes the difference. Finally you will see many soft scales on a long long up , which stops at the height of the breast: it is no longer the long obsessive 90s style, extension. The scaling is designed ad hoc to make the hair texture wave . And the color
The extra strong coloring is paused, it goes towards a glow effect that gives great shineand depth, with less contrasts but great attention to hair quality. We offer vegan treatments that give the colors of the earth. There is a great desire in the air for naturalness and attention to hair health. Being able to redo someone’s look, who would you think I would
change something to all the Rai announcers. When I wake up in the morning I feel an aesthetic pain at seeing women combed like Barbie.
