Everyone wears AirPods these days … right
. Not too. Since Apple launched them in 2016, bluetooth-enabled headphones have become an unavoidable feature of everyday life: many go around, chat, run and work with those two little knobs that stick out of their ears. If you were one of them, you might right now consider buying a new pair, especially the third generation version that launched last month with spatial audio. What is spatial audio The
writer does not understand it well, but it sounds exciting! The prevalence of AirPods makes them central to Apple’s wearable gadget business, which generated $ 38.3 billion in net sales from September 2020 to September 2021.
In short, the AirPods have become too popular to be cool. So, perhaps inevitably, trendsetters who like to go against the grain are reviving an ancient technology: headphones with a cable. Trendy young celebrities, including Bella Hadid, Lily-Rose Depp, and Zoe Kravitz, were photographed striding around town in blatantly corded headphones. An Instagram account called @wireditgirls arose to document these earphones in the wild. And the TikTokers record videos that offer both practical reasons and more philosophical justifications for reconnecting.
On a practical level, the price is crucial. While AirPods range from $ 129 for the base second-generation model to $ 179 for the new third-generation version up to $ 549 for the AirPods Max, Apple’s wired headphones cost just $ 19, and those from other brands can cost even less. For the disorganized types, wired headphones are easier to keep under control and don’t need to be charged. Additionally, some people have vague pseudo-scientific objections to the “radiation” they associate with wireless pods. Biz Sherbert, a cultural specialist at youth culture-focused creative agency Digital Fairy, narrated a TikTok video about wired headphones. ”
Wired headphones also project a “you can’t sit next to me” factor that some people find appealing. While AirPods subtly blend into your look, making you at least appear available to the outside world, wired headphones isolate you from others. Natalia Christina, director of strategy and branding for Digital Fairy, said that adds to their appeal. “It looks like ‘do not disturb’,” she explained. “So it’s kind of subconsciously tied to that grungy aesthetic, where it’s about being moody and having that physical barrier.”
That aesthetic is defined as the “2010s Tumblr” vibe: a pastel and youthful version of 90s grunge that’s proliferating on social media platforms. Shelby Hull, marketing coordinator at Los Angeles-based Rostrum Records and head of the Instagram account @wireditgirls, describes it as “this massive romanticization and rebirth of the Tumblr era, where people look at music as a whole. aesthetic experience rather than just practical consumption “. For Hull, “Low-fi technology is seen more as an aesthetic experience and contributes to that cool factor.”
Beyond this nostalgic brilliance, wired headphones can be perceived as the laissez-faire antidote to optimized and geeky corporate culture. Courtney Park, a 25-year-old social media manager from Orange County, California, argues that I’m the polar opposite of the financial kid aesthetic. “She explained,” A lot of people now make fun of the whole tech look. finance-bro, in which there is always the Patagonia vest and their AirPods. “Park herself recently ditched the AirPods after three years of disappointment, among other problems, from missing recharges. The wired headphones, she said, “they have this aura of carelessness and lack of effort”.
The guy in the Patagonia vest, automatically updated to the latest iPhone, the latest operating system, and yes, the latest AirPods with space audio, and perhaps too conformist to be perceived as truly cool (even if he’s in strong company: after a week, the third generation of AirPods already boasts thousands of positive ratings and unboxing videos on Youtube, and over 30,000 hashtags on Instagram). @Wireditgirls’ Ms. Hull admires this refusal to take part in this technological shift. She said, “I think saying, ‘No, I don’t care about the current technology, I can’t be disturbed through it’ is very nice.”
Of course, many have never switched to AirPods in the first place, and others have adopted wired headphones for random reasons, like after temporarily losing an AirPod (it happens to even the best of them). When Liana Satenstein, fashion writer for Vogue.com, first praised Bella Hadid in 2019 for her “strangely luxurious” use of corded headphones, the world wasn’t quite ready to accept it as a trend. In a viral Twitter thread, then, people extolled the concept that threads may or may not be in fashion, in or out.
But something that many wear every day as it does not become part of the cycle of trends
Beanies have crossed paths with high fashion over and over again in the last few decades, with Chanel, Dolce & Gabbana, Marine Serre and Maison Margiela having them paraded in varying conditions. As proof of the cable’s aesthetic appeal, pop star Dua Lipa posted a photo of herself wearing a choker made of wired headphones on Instagram this September. Designed by jewelry designer and artist Corrina Goutos (and now out of stock), her materials are listed on her brand site as “obsolete earphones, cubic zirconia, aluminum”. Maybe not that outdated after all.

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