Alexa, Amazon’s digital assistant capable of understanding questions and commands in natural language and controlling thousands of electronic devices, today celebrates three years of presence in Italy in a dazzling form. In fact, in three years, Alexa has become the digital heart of millions of homes, where she not only answers the most diverse questions on a daily basis, from the weather forecast to the recipe for a special dish to cook, but directly controls televisions, smart light bulbs and thousands of devices that thanks to Alexa are able to cooperate with each other and be controlled by a single and intuitive interface even if from different manufacturers.
“In the first three years since arriving in Italy, active users using Alexa have grown significantly, over 80% year on year; and in 2021 alone there are over 5 billion interactions between users in Italy and Alexa, said Gianmaria Visconti, Amazon Alexa Country Manager, “Some of these show how Alexa has entered our homes as a real additional member of the family: just think that over 7 million times, in the last year alone, users have told her “I love you”. And as a demonstration of the affection that binds Alexa to other family members, instead of the Alexa cake she will offer those who wish her happy birthday four months of free subscription to Amazon Music Unlimited by subscribing to the service,
A few numbers allow us to better understand how Alexa is now part of the daily routine, also thanks to the potential of devices such as Echo Show 10: over 280 million hours of music streaming through smart speakers, the new Hi systems have been enjoyed in the last year. -Fi of the digital age, 500 million alarms or timers have been set, starting with those related to cooking pasta and other delicacies, and more than 5 million recipes have been consulted.
Moreover, Alexa continues to evolve every day in a discreet way, being resident on the cloud and not needing any updating by users, so much so that it has improved the ability to understand by 70%. And thanks to the ability to control over 140,000 devices, there have been over 1.2 billion interactions between smart devices and Alexa in the past 12 months, with about 1 billion interactions between Alexa and major lighting systems, including those offered by Philips Hue for turning on or off lamps and bulbs, and over 100,000 commands a day given vocally to make the smart home work with Bticino. A result achieved thanks to the over 4,500 Skills available, or the equivalent of apps that allow you to add functionality to Alexa,
Particularly useful are the routines, or groups of commands that can be operated with a simple voice command such as “Good morning, Alexa” which turns on the lights, raise the shutters and maybe turn on the coffee machine while Alexa reads the weather forecast for the day. A convenience that has led Alexa to perform over 600 million actions in the place of users in the last 12 months. (All rights reserved)
