We all know Gabriele D’Annunzio . He is one of the most important poets of the twentieth century and has entered the common imagination as a truly original character : from his relationship with the beautiful Eleonora Duse to his controversial and original ways of living life up to the historic Rijeka Company. In short, D’Annunzio has always been one of the most “gossippati” characters in the world of culture and here I am going to tell you 5 curiosities concerning him. READ ALSO: Gabriele D’Annunzio, the most beautiful poems The first Influencer
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A post shared by Amaro Montenegro (@amaromontenegro_it) on: 27 Aug 2019 at 12:12 PDT
Today to define any public figure of considerable importance and social influence we would use the term ” influencer “. Here although Facebook and Instagram did not exist at the time of the Italian poet, D’Annunzio still knew how to be an influencer of his time Di lui. He was already a famous person at the time and his controversial and to say the least original gestures increased his notoriety. However, not among a few criticisms, he knew how to make people talk about himself and his influence was such that companies like Amaro Montenegro and Amaretto di Saronno hired him as an advertising testimonial . Like a true contemporary star, D’Annunzio also made his own line of perfumes, called “Acqua Nunzia”. Marketing Expert
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Gabriele D’Annunzio was not only a great poet, but also a real marketing expert . We have seen his “parallel career as an infleuncer” before him, but thanks to this anecdote, his role as an advertising strategist will seem even clearer to us . D’Annunzio, in fact, to increase the sales of his first composition Primo Vere , a truly original expedient was invented: he pretended his deathfollowing a fall from a horse. Obviously the newspapers talked about it, saying that his first essay would soon come out. The attention was therefore entirely on D’Annunzio and on his first publication which now could only be on everyone’s lips. Only at a later time do you deny the news. Political communicator
Active in literature as much as in politics, it was 1918 when D’Annunzio made one of his most famous gestures: the poet flew over Vienna with a plane and dropped over 400,000 tricolor posters containing a provocative exhortation to surrender and put an end to the belligerence. This and that the manifesto read:
VIENNESE!
Get to know the Italians.
We fly to Vienna, we could drop bombs by the ton. We are only giving you a three-colored salute: the three colors of freedom.
We Italians do not make war on children, on the old, on women.
We wage war on your government, the enemy of national freedoms, on your blind, stubborn, cruel government which does not know how to give you peace or bread, and feeds you with hatred and illusions.
VIENNESE!
You are reputed to be intelligent. But why have you put on your Prussian uniform
Now, you see, the whole world has turned against you.
You want to continue the war
. Continue it, and your suicide. What do you hope
The decisive victory promised you by the Prussian generals
Their decisive victory is like the bread of Ukraine: you die waiting for it.
PEOPLE OF VIENNA, think about your cases. Wake up!
LONG LIVE FREEDOM!
LONG LIVE ITALY!
LONG LIVE THE UNDERSTANDING! Rijeka company
And speaking of politics, one cannot fail to mention the historic Rijeka company that just today turns 100 years old . Here in 1919 the rebellion of Gabriele D’Annunzio and some departments of the Royal Army began in order to occupy the Adriatic city of Rijeka, disputed between the Kingdom of Italy and the Kingdom of Yugoslavia. Fiume was already Habsburg and possession of her had already been claimed, unsuccessfully, by Italy at the Paris negotiations. On 12 September 1919 the expedition, having entered Fiume, proclaimed its annexation to the Kingdom of Italy, despite the hostility of the government of Rome. Subsequently, on 12 August 1920 the poet decided to transform the Rijeka territory into an independent state , proclaiming it the Italian Regency of Carnaro. But after the signing of the Treaty of Rapallo (12 November 1920) which defined Fiume as a free city, in December the Italian troops entered Fiume and Gabriele D’Annunzio had to surrender. Word Inventor
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Here is the 1001 among the 1000 things that D’Annunzio is famous for: not just a poet, not just an “influencer” , not only activist, but also a coiner of words . Although not to be considered a profession, the fact that he coined new words is an aspect to remember. He is credited with the invention of the words: shield, sandwich, aircraft, automobile (female), Fire Brigade, fuselage and probably also the term Unknown Soldier. Also worth mentioning are the attribution of the name laRinascente , the first shop in Italy where pre-packaged clothes are sold, and SAIWAthe manufacturer of bakery products on an industrial level; D’Annunzio was a regular consumer of these biscuits and suggested calling the company Società Accomandita Industria Wafer e Affini , in 5 letters: SAIWA. READ ALSO: The 10 museum houses of the greatest Italian writers
